Maybe it’s just me, but some URLs just seem more digestible than others. 1. As you can see in the screenshot below, there is an EDIT button next to the permalink of each page. Focus on one keyword per page To demonstrate relevance to search engines, try focusing on one keyword per page. The risk of breaking your website is too high. It would make sense to include one or both of these in our URL. The page speed of your website is very important for the user experience and the SEO of the website. There’s rarely much point changing existing URL slugs as it takes too much time. Finally, don’t forget that the URL of a page is shown in the search results so short and descriptive slugs, will encourage more clicks and visits to your website. For example, if we look at the report for our competing page about title tags, we see “seo” and “html” pop up a few times. Slugs are important for two main reasons: Optimizing your slugs will give you an advantage when it comes to SEO and usability. Earbuds are just one of the types of products on offer from the online store. But you’d probably prefer not to take a stab in the dark. So let’s remove anything we don’t need from our potential URL. Apple makes this product, and there are potentially other earbuds for sale from this same brand. You have to choose one of these every time you create a page or post. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order. If you take another look at the above example, you will notice that I have removed these to make my slug cleaner and shorter. Write “unique” titles. And that’s something that’s been the case for a really, really long time. The meta description is a type of … You can use this set of filters in the Page Explorer the do that: Repeating keywords in URLs makes them look spammy. So, the next step is to find the keyword that represents the most popular way people search for your page’s topic. I would argue that /seo-title-tag/ makes more sense than /html-title-tag-seo/. So if you’re not yet using HTTPS, it’s definitely worth switching. I finally understand not only what one is but how to optimize it. As you can see, the URL is still short and sweet but reads a lot more naturally. Meta Descriptions. SEO best practices for URLs. It’s to remove unnecessary words and phrases. Adding in graphics or videos can also be a great way of spacing things out. Why? That was a great first step but there is one more step to make sure that your slugs are optimized for SEO. Perform keyword discovery to find the best keyword, and then include that keyword in the SEO meta description. 8 Best Practices of Writing SEO Friendly Titles. Connect with him on Twitter. The reason is that webservers like Apache (used by WordPress and other popular CMS), inteprept this: http://www.example.com/My-Page-Slug to be a different URL than this: http://www.example.com/my-page-slug or this http://www.exampe.com/My-page-slug. While this isn’t a huge deal, the repetition is unnecessary. For example, the slug of this page. SEO plugins like Yoast do not recommend adding stop words like “to”, “for”, etc in the slug. For example, we had a post with the slug /basic-guide-anchor-text/. So let’s remove all characters not in the alphabet—although we’ll keep the spaces in for now. Feel free to share it with your friends if you find it valuable and do share your thoughts and slug … The process above only tackles one part: the slug. So let’s start there, and then we’ll cover a few SEO best practices for the rest of the URL. That’s where the same or similar content is accessible at multiple URLs. While it doesn’t pay to spend too much time creating SEO-friendly URLs, it certainly makes sense to take a logical approach to them and follow best practices. I didn’t know it was so important, now I have to fix all 1000+ posts. Hope this guide helps you in getting your slugs in order. If you did keyword research and created content around that keyword, jump to step 6. Everything You Need to Know. Instead, crawl your site with a tool like Ahrefs’ Site Audit and look for deep pages. First, visitors may be intimidated by extremely long URLs. But first, let’s make sure we understand how URLs are constructed. Search engines highlight terms in results when they match the user’s search … In this post, you will learn what is a post slug and why it is very important for SEO. Subfolders help provide a sense of hierarchy and give useful extra information. For example, words like “a”, “the”, “on”, “and”, “is”, “of”, “you” and other similar words. This can cause issues if you ever update your content because Google may end up showing contradictory information in the search results. However, luckily, you do not have to be an SEO guru to know which keywords to use. Most titles naturally contain keywords, so what you’re probably left with at this stage is a simplified, keyword-rich version of your title. If not, just to paste your title into convertcase.net and choose lowercase. Keyword modifiers are related words that add context to your URL. If the pages in the search results aren’t getting traffic, your page is likely about a topic with no search traffic potential. As we already discussed, this can lead to long URLs that get truncated in search results. That said, because of how most modern CMS’ work, having lots of subfolders in a URL is often a sign that a page is “buried” in the site architecture. Just go for something that’s memorable and brandable. Now, if your site is set up like this and you’ve already published content, don’t change things. If you want to attract global traffic, choose a generic top-level domain (gTLD) such as .com. Sometimes you’ll find that it lacks descriptiveness. Your best resource is keyword research tools. For example, look at how the URL changes here while the page content stays the same: If this happens on your site, make sure to canonicalize similar or duplicate URLs to the version that should rank in search engines. When you install WordPress for the first time, the URLS may look like this: This is not SEO or user friendly, so the first thing you need to do is to configure WordPress to use the post name as the slug instead of serial numbers. Take the ideas above. So here are some SEO best practices to keep in mind for the rest of the URL. For example, let’s say that you want to rank for the keyword “Asparagus Health Benefits” and you wrote a post with title “10 Amazing Health Benefits of Asparagus You Should Know About”. Browsers rewrite them to “%20”. Most page titles make perfectly optimized URLs with a bit of modification. So, the final step is to replace all of the spaces with hyphens (-). Use HTTPS; Use subdomains only if you need to; Choose a … in URLs, to help keep things simple. You’ll have to redirect to a new URL whenever you change the number of items in the page or post to keep it current. For example, if one of your keywords was baby parrots, you could … Use relevant keywords in page titles and make sure those titles are between 50-60 characters. Some General Homepage SEO Best Practices Get the basics down for optimizing your homepage, ensure it loads fast, has crawlable text outside of images, has semantic markup, and content on the page Use it as a lauchpad for the rest of your site, what this means for SEO … So let’s start here and run through a series of steps to get the best possible URL slug for SEO. Because they can cause duplicate content issues. However, for our post about the best WordPress plugins for SEO, the most fitting keyword was “best seo plugin wordpress.”, That sounded odd, so I pluralized “plugin” and added the conjunction “for.”. Second, long URLs often get truncated in the search results. A slug is the part of the URL that uniquely identifies a page and it’s in a format that is easily readable by both users and search engines. If you’re still in the early stages of your website and haven’t chosen a domain yet, don’t worry about getting a keyword-rich or exact-match domain. Keep your slugs short and descriptive, use dashes as the word separator and use only lowercase characters. Uniqueness is extremely important when it comes to … It’s unclear from the URL whether the page is selling AirPods, an AirPods review, or something else. thank you for best tips given. It’s also Google’s official recommendation: We recommend that you use hyphens (-) instead of underscores (_) in your URLs. For the purposes of this article, we’ll use one of our own articles titled: How to Craft the Perfect SEO Title Tag (Our 4-Step Process). i like your blog. 100 % privacy. This is the part that comes after the “/”. I think it’s because the former makes sense when used in a sentence, whereas the latter is just a random string of words. If you’re using WordPress, you can skip this part because it happens automatically. For SEO, the most important part is arguably the slug. domain.com/store/earbuds/apple/airpods.html. Try to be shorter and specific with the content that appears in the slug. Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to … https://www.youtube.com/watch?v=uJGDyAN9g‑g. Many SEOs believe that having too many subfolders in a URL hurts rankings. To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always. Can you use underscores (_) instead? So here are some SEO best practices to keep in mind for the rest of the URL. Google talks about the importance of using simple, friendly URLs in. Your email address will not be published. Subdomains appear before the domain name. When you click EDIT, you can make changes to the slug and optimize for both users and search engines, using the guidelines below. So let’s remove the number from our potential URL: How to Craft the Perfect SEO Title Tag Our Process. Spammy: domain.com/buy-apple-airpods-earbuds.html Non-spammy: domain.com/store/earbuds/apple/airpods.html. in the URL. These are common words that don’t add any value or help in understanding the actual content of a page. Important: If you decide to change the slug of an existing post, then this is the same as changing the URL and this means that you should add 301 Redirections (to redirect old URL to New URL), otherwise the change may have a negative impact on your SEO. However, it’s easy to forget to update the URL number when you update things, which leads to this kind of issue in the search results: A better solution is to negate numbers in the URL altogether. Avoid having Capital characters in your slug but use only lowercase letters. If we update the post one day and add a fifth step, we can easily change the title of the page. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. Separating them can be an excellent way of making your page seem friendlier and more enticing. This is also common practice but worth mentioning again. SEO best practices for a featured snippet attempt include: Include your keyword in the post’s meta description Include keywords in the first sentence of your copy Have one section of your copy be a … a) Page Speed. very important tips given how to optimize seo slugs. This made the guide not-so-basic, and we had to redirect it to a more appropriate slug. A simple way to solve this is to add keyword modifiers. However, Google has stated on numerous occasions that this isn’t true. URLs like that are often harder to automatically link (when someone posts in a forum or elsewhere), and hard for us to recognise correctly when we parse text content to try to find new URLs. You can configure your slug under Permalink Settings. However, if you’re setting up a new site using WordPress, the simple solution to this issue is to change your permalink settings before publishing anything. Alex Chris - Digital Marketing Consultant and author. For example, if the user is searching for “asparagus health benefits”, my page that has an exact match slug, has a small advantage over other pages with slugs that are not exact match. How to Craft the Perfect SEO Title Tag Our 4 Step Process. They’re typically used to separate different areas of a website according to their functionality. Do not Use … It’s a case of using common sense. Evergreen Keyword SEO Best Practices for the Win 1. Thank you for the specific examples that many articles lack. You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc. It should be noted that the word slug emerged from the WordPress community. For example, Hubspot’s blog is on a subdomain. There’s a reason why we’re mentioning this tip #1 in the list. No published page can have the same URL as another page on the Internet. Content still is. Note: Optimizing the slug is not a task for WordPress users only. In today’s post, we’re going to cover the most essential best practices … https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/, https://www.reliablesoft.net/search-engine-marketing/, https://www.reliablesoft.net/what-is-off-page-seo/, https://www.reliablesoft.net/seo-friendly-url/, It’s one of the signals taken into account by search engines during the ranking process. Though it is pretty basic but yeah helpful for those who are new to SEO. However, many SEOs disagree, and there have been many reported cases of traffic increases after moving content from a subdomain to a subfolder. You can find them in the Organic Keywords report that we used in the previous step. You’ll notice that our post is a four-step process and that this number is in the title. Because nobody is searching for what your page is about, it’ll be hard to get organic traffic—regardless of how well you optimize the URL. As a general rule, the more websites link to you, the higher you rank in Google. When you create a new post (or edit an existing one), WordPress allows you to edit the slug of a page or post. This is clearly the URL for a product page selling AirPods. Shorter slugs are easier to understand and faster to process than longer slugs. HTTPS encrypts data sent between site visitors and your web server. When creating a new page or post, you should spend some time to optimize your slug by including the keywords you want to rank for and by excluding stop words. Google treats all gTLDs the same from an SEO standpoint, but .com is usually the best if you can get it. Shows how many different websites are linking to this piece of content. There are likely other brands of earbuds for sale in the store. Make your WordPress slug short and simple, relevant and with target keywords, and do not change them once you hit Publish button. Thanks for sharing this valuable article. That isn’t ideal if you want users (and search engines) to be able to find the page. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently. Thank you Alex for this beautiful post. These are common on ecommerce sites with faceted navigation and sorting options, but it’s best to avoid them on indexable pages unless absolutely necessary. Best article on slugs I’ve found. Required fields are marked *. The URLs for all pages published on the Internet are unique. Let’s start with the good news: creating URLs for SEO isn’t rocket science. You’re also likely to do more harm than good. Instead, businesses should create a holistic SEO approach rooted in best practices for any website project. Plus, the process above will take seconds or minutes once you’ve done it a few times. The ability to adjust your SEO title, URL slug, and meta description; Optimization tips for SEO title, URL slug, and meta description ... A few best practices … There are a lot more important factors that are used but since SEO is about optimization, you should try and optimize your slugs. So, I often try to make URLs readable by adding conjunctions or pluralizing. How do I add 301 Redirections (to redirect old URL to New URL) ? This is common practice these days but as a reminder, you should separate words in a slug using a “- “and not any other character. This is completely fine because a title is easily changed. Example 2: https://www.reliablesoft.net/search-engine-marketing/ -> The slug is “search-engine-marketing”. Results of moving a blog from subdomain to subfolder… pic.twitter.com/ACQOVpY0H0— Gianluca Fiorelli at (@gfiorelli1) March 10, 2017. Of course, this is not the only factor taken into account during the ranking process. Take it step by step and don’t forget to use 301 Redirections in cases you change the slug and permalink of a post. But with all the changing and updating, there are some elements of SEO that you can rely on to always help you improve your rank on a results page. In the SEO World, the process of optimizing the slug is the same as creating SEO friendly URLS. In our case, this is probably just everything that was in the brackets (“our [4‑step] process”). That was a great first step but there is one more step to make sure … Hit the “KW” link to see what keywords the page ranks for in Ahrefs’ Site Explorer. You can find duplicate content issues on your site in the Duplicate content report in Ahrefs’ Site Audit. So, below, we’ll run through a simple process for creating optimized URL slugs and a few best practices for the rest of the URL. You'll want your content editors to be able to create pages dynamically within the CMS, which means that paths and slugs … Redirecting a page or post usually isn’t a huge deal. There are no hard and fast rules to the way you do this. That remains true from a ranking perspective, but as people are generally more familiar with hyphens, it makes sense to use them where possible. The number of times this article was shared on Twitter. One of the main ways you can … Now that it’s clear what a slug is and why it is very important for SEO, let’s see how to best optimize it. ... Having keywords in the URL slug helps with search rankings, as the final part of the … Google says that they treat content on subdomains the same as any other content and that it’s no harder to rank a subdomain than a subfolder. This “asparagus-health-benefits” is definitely better than this “10-amazing-health-benefits-of-asparagus-you-should-know-about”. To do this, install and activate Ahrefs’ SEO toolbar, then Google your potential URL. If the find an ‘exact match’ then the particular page has an added advantage over other pages that may use longer slugs. It also makes it clear that: Using subfolders also makes it easier to incorporate keywords into URLs without them looking spammy. Here’s what Google’s John Mueller says about these: I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. All URLs start with reliablesoft.net and then each and every page or post of the website, has a unique slug. Google says it’s good practice to make URLs as simple as possible, and there are likely a couple of reasons for that. Why? The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. TLDs like .biz, .info, and .name are often associated with spam, so choosing one of those might affect your ability to build high-quality links. Avoid this mistake in the future by doing keyword research beforehand. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. Look for a similar page to yours in the results that also gets a decent amount of organic traffic. If we were doing this for our post about title tags, it would probably be: Using an exact-match keyword for your URL slug often makes sense, but not always. What you can do to optimize it is to edit the slug and make it “asparagus-health-benefits”. This would probably be better: Most popular CMS’ (e.g., WordPress) use URLs with dates by default—at least for posts. But it’s worth understanding some principles which will help you adopt best practices with your slugs. I've created a post on my test site called “Understanding Permalinks and the Best Practices for SEO in 2020” The permalink automatically created by WordPress will look like this: The first part indicates … The slug is important for readability and for SEO. It’s not that bad but it’s long and includes many words and that can confuse Google and users. Slug best practices? Beginners to SEO may come across the word slug. Shows estimated monthly search traffic to this article according to Ahrefs data. 9. … Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Here’s what Google’s John Mueller said about keyword-rich domains: …just because keywords are in a domain name doesn’t mean that it’ll automatically rank for those keywords. @alex, I am new in wordpress and this information is very helpful for me. Nobody knows for sure why this is, but the common theory amongst SEOs is that Google sometimes treats subdomains as separate websites. It’s been a lightweight ranking factor since 2014. But that’s not all the subfolder structure tells you. Unique, valuable and relevant content that is. Another important thing to consider … Read the last section of this post: https://www.reliablesoft.net/seo-friendly-url/. When you go to SETTINGS / PERMALINKS, you will be presented with a number of options, as shown below. Also using … Have you ever seen a URL with backslashes () or square brackets ([])? The ‘On page SEO’ best practice is to have optimized keywords such as specifying optimized keywords which have a good trend of user interest. Focus on Content – the King of SEO. Take your time writing blog SEO-friendly headlines. What is a slug? Keyword Search Volume is Your (Best) Friend. Alex has more than 18 years of practical experience with SEO and Digital Marketing. In other words, they’re lists of SEO tips—not best practices. The aim isn’t to make your URL so short that it no longer accurately describes its content. Probably not, because these are unsafe characters that don’t belong in URLs. Note that you’ll have to use common sense for this part. Another reason for keeping your slugs short and without stop keywords is the fact that search engines during the crawling and indexing process, are trying to match what the user has typed in the search box with page slugs. I hate spam as much as you do! Various articles refer to the post or page slug and the importance of optimizing it for better SEO, but what does this mean? Even a second of the delay in the loading time of your website can … Your email address will not be published. Having a configurable slug in posts and pages can also be useful when creating Jamstack sites that rely upon a headless CMS. When we updated this post, we added a lot of information. They read the, Easy to read slugs help users identify what content to expect for a page. There’s a good chance that even if you don’t know what a permalink is, you’ve been taught a few of the best practices … Jul 03, 2014 - Posted by TheaterMania in Intermediate & Advanced SEO , Keyword Research , and On-Page / Site Optimization | 2 Responses | 3406 Views Vote up 1 The additional context can also be an issue should you ever want to update the page. That way, you won’t have to update the URL when you make minor changes to the page. Google said in 2016 that they don’t care if your URLs contain dashes or hyphens. Example 1: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/ -> The slug is “diy-seo-tutorial-for-beginners”. It’s often easy to avoid this when creating URL slugs, but it’s an easy mistake to make when working with subfolders. You should try and optimize your slugs on other platforms as well. No, as long as the URLs work and are linked consistently, that should be fine.— Google Webmasters (@googlewmc) January 5, 2018. This is shorter, easier to understand by users and gives search engines a big clue on the content of the page and the keywords you want to rank for. Most web servers treat lower and uppercase URLs the same, but this isn’t always the case. A slug is the part of the URL that is unique for each and every page of a website. This one is actually of low importance. Help Google and other search engines understand for which keywords you want to rank for the particular page or post, by including those keywords in the page slug. Keyword research is essential to understanding your site’s SEO and your competitors’ site as well. As part of the optimization process, you should consider removing stop words from your slugs. A subdomain to subfolder… pic.twitter.com/ACQOVpY0H0— Gianluca Fiorelli at ( @ gfiorelli1 ) March 10,.! 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