This is known as The Bystander Effect or Bystander Apathy.That term was coined by social psychologists, John Darley and Bibb Latane, who … So what causes this effect and how can we overcome it? There are a number of factors which can have an effect on the bystander effect. (2012) the negative account of the consequences of the bystander effect undermines the potential positives. Diffusion of Responsibility. According to the bystander effect, if many people are witnessing the emergency, then few people will actually stop and help because most people figure that other people are already helping. Some reasons bystanders do not intervene or respond to the bullying include: Fear of retaliation and being bullied themselves.3, 4; Fear of losing their social status. GINO: One of the sad phenomena psychologists have studied for years now is the bystander effect. The article, “Be aware to care: Public self-awareness leads to a reversal of the bystander effect” details how crowds can actually increase the amount of aid given to a victim under certain circumstances. The bystander effect, also called bystander apathy, is a term in psychology that refers to the tendency of people to take no action in an emergency situation when there are others present. As a society, I think we all have to be familiar with this effect in order to help eliminate it in emergency situation. References. Causes of the Bystander Effect And the bystander effect is an important social psychological phenomenon. There are many reasons why youth may or may not intervene or defend the target of bullying. When there are other people present in the scene the onlookers do not feel any sort of pressure to take action, as the sense of responsibility is divided among the total number of people present. Bell, S. (2006). Why does Bystander Effect occur? Bystander Effect: The bystander effect occurs when an individual is in need of aid while in a large crowd. In any psychology textbook and classes today, you will almost certainly learn about the Bystander Effect and learn of its origins. Basically, the research addresses the following question: Why is … The Bystander Effect. There are two major factors leading to the bystander effect. “The bystander effect is clearly an important basic discovery concerning the social side of life with respect to helping between strangers” (Branscombe & Baron, 2017, p. 305). 3; They are not friends with the target of the bullying.4 Why Bystanders Intervene or Not. Bystander effect can be defined as the phenomenon in which an individual might be less willing to help someone in need if there are other people around. Even good people can lock up—people who genuinely want to help others. The bystander effect is a phenomenon that occurs when individuals witness someone in trouble, but don’t offer help. 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